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Highbridge Associates
Highbridge Associates

For Immediate Release


paul~lawrence associates Recruits Chief Marketing Officer for The Progressive Corporation

April 28, 2008—Cleveland, Ohio—Executive search firm paul~lawrence associates has placed Larry Bloomenkranz as Chief Marketing Officer for The Progressive Corporation in Cleveland. Larry S. Imely, president, and Suzanne Conroy, senior vice president, were the search consultants managing the assignment.

Mr. Bloomenkranz, who began his new position at Progressive on April 28, was previously the Vice President of Brand Management, Advertising and Sponsorships for United Parcel Service, Inc. in Atlanta, where he was responsible for brand strategy, identity and advertising across the enterprise globally, as well as all sponsorships and events. He also held other positions with UPS, including Director of International Brand Communications in Atlanta and Brussels; and International Advertising Manager in Brussels, London and Greenwich, CT. Prior to UPS, he worked with Lawrence, Charles, Free and Lawson and Ogilvy & Mather, Inc., both of New York, NY. In October 2007, the New York Chapter of the Business Marketing Association honored Bloomenkranz as its 2007 Communicator of the Year.

"We were selected as a team to take on the very first Chief Marketing Officer search for Progressive Insurance, the third largest auto insurer behind State Farm and Allstate," Imely said. "This search was vital to Progressive establishing a consistent brand message in the marketplace. Larry Bloomenkranz was one of the key individuals inside UPS to re-create its brand and launch the highly-successful 'What Can Brown Do for You?' and 'Whiteboard' campaigns."

"The recruitment process of paul-lawrence associates was extremely professional and clear," Bloomenkranz said. "From the first contact through the acceptance of the job offer, the guidance and management of the interviewing process were very well done, with the recruiters attuned to both my needs and the company's needs."

"This was a very smooth process," Conroy said. "Progressive was one of the most responsive firms we've worked with. They processed candidates very quickly, and senior staff members were involved extensively. In fact, senior leaders expedited their efforts to meet the candidates personally, which is unusual in many executive searches and is evidence of outstanding leadership."

The Progressive Corporation is headquartered in Cleveland (Mayfield Heights), OH. Progressive employs 28,000 associates across the United States with Regional Headquarters in Austin and Tampa, and a data center in Colorado Springs. The company has consistently delivered outstanding financial results and led the insurance industry in innovation.

Working in concert, paul~lawrence associates and its sister company, highbridge associates, serve as strategic partners with their clients in sourcing, assessing, managing and retaining human capital. The company has built a series of industry-specific practices to support the diverse needs of its multi-national clients.

The firm's offices include its corporate headquarters in Cleveland, Ohio, and regional offices in Chicago, Detroit, New York, Atlanta, Cincinnati and Sarasota, as well as affiliate offices in the UK, China, India, Indonesia and Australia.

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