For Immediate Release
paul~lawrence associates Recruits
Chief Marketing Officer for
The Progressive Corporation
April 28, 2008Cleveland, OhioExecutive search firm
paul~lawrence associates has placed Larry Bloomenkranz
as Chief Marketing Officer for The Progressive Corporation in Cleveland.
Larry S. Imely, president, and Suzanne Conroy, senior vice president,
were the search consultants managing the assignment.
Mr. Bloomenkranz, who began his new position at Progressive on
April 28, was previously the Vice President of Brand Management,
Advertising and Sponsorships for United Parcel Service, Inc. in
Atlanta, where he was responsible for brand strategy, identity
and advertising across the enterprise globally, as well as all
sponsorships and events. He also held other positions with UPS,
including Director of International Brand Communications in Atlanta
and Brussels; and International Advertising Manager in Brussels,
London and Greenwich, CT. Prior to UPS, he worked with Lawrence,
Charles, Free and Lawson and Ogilvy & Mather, Inc., both of
New York, NY. In October 2007, the New York Chapter of the Business
Marketing Association honored Bloomenkranz as its 2007 Communicator
of the Year.
"We were selected as a team to take on the very first Chief
Marketing Officer search for Progressive Insurance, the third largest
auto insurer behind State Farm and Allstate," Imely said. "This
search was vital to Progressive establishing a consistent brand
message in the marketplace. Larry Bloomenkranz was one of the key
individuals inside UPS to re-create its brand and launch the highly-successful 'What
Can Brown Do for You?' and 'Whiteboard' campaigns."
"The recruitment process of paul-lawrence associates was
extremely professional and clear," Bloomenkranz said. "From
the first contact through the acceptance of the job offer, the
guidance and management of the interviewing process were very well
done, with the recruiters attuned to both my needs and the company's
"This was a very smooth process," Conroy said. "Progressive
was one of the most responsive firms we've worked with. They
processed candidates very quickly, and senior staff members were
involved extensively. In fact, senior leaders expedited their efforts
to meet the candidates personally, which is unusual in many executive
searches and is evidence of outstanding leadership."
The Progressive Corporation is headquartered in Cleveland (Mayfield
Heights), OH. Progressive employs 28,000 associates across the
United States with Regional Headquarters in Austin and Tampa, and
a data center in Colorado Springs. The company has consistently
delivered outstanding financial results and led the insurance industry
Working in concert, paul~lawrence associates and its sister company,
highbridge associates, serve as strategic partners with their clients
in sourcing, assessing, managing and retaining human capital. The
company has built a series of industry-specific practices to support
the diverse needs of its multi-national clients.
The firm's offices include its corporate headquarters in
Cleveland, Ohio, and regional offices in Chicago, Detroit, New
York, Atlanta, Cincinnati and Sarasota, as well as affiliate offices
in the UK, China, India, Indonesia and Australia.
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