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Highbridge Associates

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Highbridge Associates
Highbridge Associates

For Immediate Release


Paul C. Stefunek
Office: 330.463.0303 ext. 223
Cell: 440.781.1794

paul~lawrence associates recruits Vice President of Sales for InfoNow

January 4, 2011 – (Cleveland, Ohio) Executive search firm, paul-lawrence associates, has placed Michelle Yates as Vice President of Sales for LocationInsight a division of InfoNow Corporation in Denver, CO. Paul C. Stefunek was the search consultant managing the assignment.

Previously, Ms. Yates was Director, Strategic Ad Sales for Marchex, Inc. in New York, NY. Prior to this, Michelle was Vice President, Interactive Sales for Louise Blouin Media, Director of Ad Sales Events – East Coast for NebuAd and Director of Digital Advertising for Jupitermedia all in New York, NY.

LocationInsight is the premier provider of location-based servicesfor Fortune 500 companies that have many physical locations. With over 10 years of experience, LocationInsight empowers companies to connect to consumers quickly and easily by driving expanding web site usage for online markters and delivering local organic search traffic for online advertisers with many physical locations. LocationInsight's SearchInsight is a performance-based localized search optimization (SEO) solution that drives high quality local organic traffic on a cost-per-click basis. SearchInsight leverages proven proprietary local search optimization technology to empower advertisers to attract transaction-ready consumers from the top of the organic search results on major search engines. LocatorInsight provides SEO optimized, pinpoint accurate web and mobile mapping results with integrated content for company locators. These two solutions can be integrated together to deliver a highly integrated, SEO-optimized locator experience for consumers.

"We are extremely excited to have Michelle Yates joining the team," said Ari Kaufman, General Manager of LocationInsight. "Michelle brings the right blend of proven sales experience and accomplished industry expertise to represent LocationInsight to the target advertisers that we pursue. LocationInsight is in the unique position to deliver localized SEO solutions to advertisers with many physical locations because our proven technologies and SEO optimization techniques deliver measurable results that validate the return on investment for an advertiser. Performance-based pricing is unique in the SEO industry at our scale and this attracts SEM advertisers that seek to drive search engine clicks at a discounted CPC. Michelle will be a great addition to the team as she brings a great set of skills to demonstrate to the market our niche offering by way of her strategic selling methodologies and client-advocate perspective. Michelle will serve as VP of Sales for the business and be a valued member of the executive team."

Working in concert, paul~lawrence associates and its sister company highbridge associates serve as strategic partners with their clients in sourcing, assessing, managing and retaining human capital. The firm has built a series of industry-specific practices to support the diverse needs of its clients. The firm's offices include its corporate headquarters in Cleveland, Ohio, and regional offices in Chicago, Baltimore/Washington, New York, Los Angeles, Atlanta, and Sarasota, as well as affiliate offices in China, India and Australia.


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