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Highbridge Associates

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Highbridge Associates
Highbridge Associates

For Immediate Release


Paul C. Stefunek
Cell: 330-784-8444

Wouter Broekema Named as Circles Executive Director of Product Strategy and Development

November 5, 2012 – Hudson, Ohiopaul-lawrence associates is pleased to announce that Wouter Broekema has been named by Circles as Executive Director of Product Development. This is a new position and reports to the Executive Vice President and General Manager of Circles Concierge Marla Bace. This position manages a growing team that is charged with a product line focused on the largest business unit within Circles and innovation for products for other Circles' clients. This extends from increasing the profitability of existing products to developing digital solutions for concierge services. The three current product categories are tickets, dining and retail. Previously, Wouter was Vice President of Product Development for Ettractions Inc/CTM Media Group. paul-lawrence associates was retained by Circles to undertake the national search, with Paul C. Stefunek, Chairman and Mark E. Little, SVP, as the search consultants managing the assignment.

Marla Bace states "We are happy to have Wouter join the Circles team and help us with our digital product solutions. We are confident based upon his prior experience that he will continue to provide our clients with world class products and solutions."

Circles, a subsidiary of Sodexo, is the leading provider of concierge and personal assistance services in the U.S. Circles employs over 700 well trained, resourceful and reliable concierges in the U.S. and Canada that take care of the employees' "to do" lists so they can focus on other things, like building your business. Requests range from the ordinary, dining reservations and flower orders, to the extraordinary, planning a once-in-a-lifetime vacation or a destination wedding.

paul-lawrence associates operates from multiple offices in the United States and five offices internationally. In addition to serving B2B and B2C services firms globally through its Sales & Marketing Practice, paul-lawrence associates provides 10 different practices areas to serve their Fortune 1000 clientele.


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